GIVA vs Kushals vs Glowara — Which Jewelry Brand Should You Trust? [2026]

GIVA and Kushals are two of India's biggest jewelry names. Combined, they have 200+ stores and millions in revenue. They're the brands your friends recommend, the ones you see in mall atriums, the ones Instagram influencers wear.

But open MouthShut and read what actual customers say. The picture changes dramatically.

The Numbers Don't Lie

GIVA — The Funded Giant with Service Problems

Let's be clear: GIVA makes decent products. 925 sterling silver is a legitimately premium material. Their store experience is polished — bright lights, beautiful displays, helpful staff.

The problem is what happens after you buy.

What customers say on MouthShut:

• "Gold plating came off within 2 months. The silver underneath turned black."
• "Refund took 45 days and 12 follow-up emails."
• "Product looked completely different from the website photo."
• "Customer service simply doesn't respond to complaints."

Kushals — The Traditional Brand with Attitude

Kushals has been around for decades. Their Kundan, temple, and antique jewelry is genuinely beautiful. If you walk into a Kushals store, the jewelry will impress you.

The staff might not.

What customers say on MouthShut:

• "Staff was extremely rude and dismissive when I asked about materials."
• "Paint started fading within 2 weeks of purchase."
• "Overpriced for the quality. Same designs available elsewhere for half the price."
• "Returned a defective piece. They took 30+ days and still haven't refunded."

Glowara — What If There Was a Better Way?

Glowara was built to solve the exact problems GIVA and Kushals customers face:

The Honest Recommendation

Choose GIVA if:

You specifically want sterling silver and need to try pieces in a physical store. Set realistic expectations about post-purchase service.

Choose Kushals if:

You want to see their traditional designs in person and can handle the store experience. Consider it a showroom — then compare prices online.

Choose Glowara if:

You want guaranteed skin-safe jewelry across both traditional and modern styles, personalized to your skin tone, with free shipping and hassle-free direct support.

Detailed comparisons: Glowara vs GIVA · Glowara vs Kushals